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Artist Turns Tree Stumps Into Beautiful Children's Toys [Wish You Were Here]
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Video: Awaiting Zuckerberg's Arrival
Facebook CEO Mark Zuckerberg's arrival at the New York City roadshow event is expected shortly, reports CNBC's Kayla Tausche.
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Nicki Minaj Pops For Pepsi In New Ad
Minaj joins Michael Jackson, Britney Spears and Kanye West on the list of musical Pepsi spokespeople with new ad.
By Rob Markman
Nicki Minaj in her Pepsi ad
Photo: Pepsi
Nicki Minaj's moment for life seems to be never-ending. On Sunday, Pepsi unveiled its extended Live for Now advertisement, which is set to Nicki's 2010 "Moment 4 Life" single and stars Ms. Minaj herself.
The Young Money moola maker joins a long, fancy list of musical superstars like Michael Jackson, Britney Spears, Kanye West and Mariah Carey to serve as spokesperson for the popular pop. Nicki first tweeted out a link for the one-minute, 33 second spot Sunday afternoon, then celebrated with her newly recovered Twitter flock. "Can't do it w/o my barbz!" she wrote in response to one excited fan.
The commercial starts with the crack of a can, as the spot's two principal characters begin to drink their Pespi Cola. At the same time, Minaj's "Moment 4 Life" begins to play as the lively soda drinkers navigate through various scenes in which everyone else is frozen in time. Together, they find a skateboarder stuck in midair trying to land a kick-flip, then run through a suspended soccer game on the beach, a food fight and a Betsey Johnson runway show. In fact, even Johnson herself is stuck, unable to move.
The spot seems to suggest that Pepsi loyalists enjoy a full, adventurous life united by both cola and song. By the time the commercial's two lead actors reach their final destination, a sold-out Nicki Minaj concert, they discover frenzied Barbz and Kens frozen in the stands while a statue Nicki stands onstage in mid-song.
With her eyes wide and pink wig perfectly in place, the Roman Reloaded MC is rescued when the two heroes each crack another can of pop. It is then that Minaj is able to finish her song and invites everyone to one big world party, even if it only lasts a few short moments.
What do you think of Nicki's Pepsi ad? Let us know in the comments!
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San Franciscans bring startup approach to homeless
In this photo taken Thursday, May 3, 2012, a woman walks past a vacant office building on Market Street near Twitter's new headquarters in San Francisco. With Twitter?s new headquarters set to open there soon, residents of a San Francisco neighborhood notorious for crime, drugs and homelessness remain among the least likely to have any way to send a tweet, much less access to basic goods and services. At a recent weekend ?hackathon,? engineers and entrepreneurs sought ways to use tech to help people in the Tenderloin and Mid-Market Street area find food, housing, healthcare and jobs. In the process, city leaders hope to ease tensions between needy locals and newly arriving startups flush with cash. (AP Photo/Eric Risberg)
In this photo taken Thursday, May 3, 2012, a woman walks past a vacant office building on Market Street near Twitter's new headquarters in San Francisco. With Twitter?s new headquarters set to open there soon, residents of a San Francisco neighborhood notorious for crime, drugs and homelessness remain among the least likely to have any way to send a tweet, much less access to basic goods and services. At a recent weekend ?hackathon,? engineers and entrepreneurs sought ways to use tech to help people in the Tenderloin and Mid-Market Street area find food, housing, healthcare and jobs. In the process, city leaders hope to ease tensions between needy locals and newly arriving startups flush with cash. (AP Photo/Eric Risberg)
In this photo taken Thursday, May 3, 2012, an old streetcar passes a display for an Apple iPad near Twitter's new headquarters in San Francisco. With Twitter?s new headquarters set to open there soon, residents of a San Francisco neighborhood notorious for crime, drugs and homelessness remain among the least likely to have any way to send a tweet, much less access to basic goods and services. At a recent weekend ?hackathon,? engineers and entrepreneurs sought ways to use tech to help people in the Tenderloin and Mid-Market Street area find food, housing, healthcare and jobs. In the process, city leaders hope to ease tensions between needy locals and newly arriving startups flush with cash. (AP Photo/Eric Risberg)
In this photo taken Thursday, May 3, 2012, men stand near an entrance to the main public library near Twitter's new headquarters in San Francisco. With Twitter?s new headquarters set to open there soon, residents of a San Francisco neighborhood notorious for crime, drugs and homelessness remain among the least likely to have any way to send a tweet, much less access to basic goods and services. At a recent weekend ?hackathon,? engineers and entrepreneurs sought ways to use tech to help people in the Tenderloin and Mid-Market Street area find food, housing, healthcare and jobs. In the process, city leaders hope to ease tensions between needy locals and newly arriving startups flush with cash. (AP Photo/Eric Risberg)
In this photo taken Thursday, May 3, 2012, people make their way past a mailbox rental store with internet access on Market Street near Twitter's new headquarters in San Francisco. With Twitter?s new headquarters set to open there soon, residents of a San Francisco neighborhood notorious for crime, drugs and homelessness remain among the least likely to have any way to send a tweet, much less access to basic goods and services. At a recent weekend ?hackathon,? engineers and entrepreneurs sought ways to use tech to help people in the Tenderloin and Mid-Market Street area find food, housing, healthcare and jobs. In the process, city leaders hope to ease tensions between needy locals and newly arriving startups flush with cash. (AP Photo/Eric Risberg)
In this photo taken Thursday, May 3, 2012, people walk along Market Street past the lobby of a vacant office building by Twitter's new headquarters in San Francisco. With Twitter?s new headquarters set to open there soon, residents of a San Francisco neighborhood notorious for crime, drugs and homelessness remain among the least likely to have any way to send a tweet, much less access to basic goods and services. At a recent weekend ?hackathon,? engineers and entrepreneurs sought ways to use tech to help people in the Tenderloin and Mid-Market Street area find food, housing, healthcare and jobs. In the process, city leaders hope to ease tensions between needy locals and newly arriving startups flush with cash. (AP Photo/Eric Risberg)
SAN FRANCISCO (AP) ? On the foggy streets of San Francisco, tech superstars and the homeless can be hard to tell apart in their identical hoodies. But there's a key difference: smartphones and cash in some pockets, neither in others.
These two crowds will soon find themselves even closer together when Twitter moves its headquarters into one of the city's poorest areas later this year, drawing attention to the divide between the tech haves and have-nots that crops up whenever wealthy companies rub shoulders with communities that haven't seen the benefits of the latest boom.
Still, optimism reigns in San Francisco, especially when it comes to the promise of technology to improve people's lives.
Recently, a crowd of such optimists came together for a "hackathon," a weekend of intense work and little sleep, as part of a nonprofit project called Creative Currency. Engineers and entrepreneurs joined with designers and neighborhood advocates to figure out how technology could help people in the Tenderloin and Mid-Market areas of the city who don't have roofs over their heads, much less web browsers.
"All people need dignity, right? And the base of dignity is being able to recognize and feel like you're part of humanity," said Aynne Valencia, a San Francisco designer who has worked for some of the biggest tech companies.
Over the weekend, Valencia and a team of 19 others designed a mobile wash station that people could use to take showers and launder their clothes. The project, RefreshSF, would be funded through small donations made via text message to pay not just for the wash stations themselves but to employ attendants who would ensure the stations didn't suffer the same foul-smelling fate of so many San Francisco public restrooms.
Young urban professionals risk coming across as patronizing when they come into neighborhoods they might otherwise shun ?and they also risk failure if they don't understand how the neighborhood works.
To pre-empt that problem, Creative Currency organizers prior to the hackathon surveyed about 20 community organizations, 155 residents and 37 local businesses to gauge the neighborhood's needs.
"It was actually really great to be reached out to," said Kristen Growney Yamamoto, co-executive director of the Glide Foundation, one of the city's largest providers of homeless services.
Another proposal, Bridge, intends to solve what Yamamoto and others described as one of the most maddening problems faced by San Francisco's homeless. To get a bed for the night, shelter-seekers must line up early in the morning to get their names entered in the city's reservation system. Standing in line can take hours. Even then, a spot isn't guaranteed ? most don't find out until early evening whether they have a place to sleep.
Barry Roeder, a San Francisco management consultant, wants to eliminate the lines by creating a neighborhood-wide network of touch-screen kiosks where people could make and check reservations themselves. The system could also notify people by text message if they received a bed ? the Creative Currency survey found that while few residents have smartphones, about 60 percent have access to some kind of cell phone.
If Bridge works as hoped, the idea is that by freeing up people's time, they'd have more chance to do things to help themselves, such as look for work.
Before that can happen, Roeder acknowledges several challenges would have to be overcome.
"The nightmare that comes to mind is a busted ATM that's been graffitied and peed on," he said. Even tougher, said Yamamoto, would be the labor involved in grafting the system onto the city's existing archaic reservation network or building a new one from scratch.
Jake Levitas, research director at the Gray Area Foundation For The Arts, the San Francisco digital arts nonprofit that conceived Creative Currency, believes that such obstacles are best surmounted by applying the hacker mindset to community issues.
In Silicon Valley-speak, the word "hacker" is more often used to describe someone who comes up with a clever solution to a frustrating problem rather than someone who's committing cybercrimes. Levitas says hackers in the positive sense of the term start from the premise that problems are solvable and then work quickly and cheaply to solve them, learning from their mistakes and trying again ? what the startup world refers to as "iterating."
In a sense, he said he hopes the same mentality that has helped once-small startups to challenge the dominance of companies like Microsoft can make strides against a seemingly intractable problem like homelessness.
"I don't think anybody who comes to our events thinks that they're going to solve poverty in a weekend," Levitas said. "But I think they do think they can do something that contributes."
___
Online:
Creative Currency: http://creative-currency.org
___
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Report: Fake bomb exposes Olympic security
Paul Hackett / Reuters
Spectators find their seats at the official opening of the London Olympics stadium, inside the Olympic park, London, Saturday.
By Alastair Jamieson, msnbc.com
Britain has begun an inquiry into security at the London Olympics after a worker reportedly smuggled a fake bomb onto the site to expose flaws in its anti-terror defenses.
The worker carried the artificial bomb through two checkpoints without being searched by security staff, according to a British tabloid newspaper report.
Once inside, he was able to drive the package through the site, taking it past the velodrome before posing for a photograph with it outside the Olympic Stadium, The Sun reported.
The stunt, 24 hours before 40,000 people attended the official opening of the stadium on Saturday, was designed to show how vulnerable the site, which also includes the athletes' village, could be to a terrorist attack.
Fears that the international spectacle could be targeted by extremists have led organisers to spend $1.6 billion (?1 billion) on security for the games including 23,700 guards, 14,000 troops at key times and an 11-mile electric fence.
A spokesman for Britain?s Home Office told The Telegraph?it had asked games organizers to "look into this incident and report back to the Home Secretary urgently".
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